Chocolate Confectionery Industry Essay

This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes. Table of Content Introduction Definition Abbreviations Executive Summary The market Figure 1: Value sales and forecast in the UK chocolate market, by segment, 2008-13 Forecast Figure 2: Value sales and forecast in the UK chocolate market, 2008-18 Market factors Improving real spending should facilitate trading up Industry responds to health considerations Demographic changes pose challenges to chocolate Companies, brands and innovation Cadbury Dairy Milk extends its lead Figure 3: Leading brands’ sales and shares in the UK chocolate confectionery market, by value and volume, 2012/13 and 2013/14 Adspend falls in 2013 NPD looks to playfulness The consumer The consumer – Usage Figure 4: Frequency of eating chocolate, December 2013 The consumer – Reasons for eating chocolate confectionery Figure 5: Reasons for buying chocolate confectionery, December 2013 The consumer – Attitudes towards chocolate confectionery Figure 6: Attitudes towards chocolate confectionery, December 2013 The consumer – Factors influencing choice of chocolate as a gift Figure 7: Factors influencing choice when buying chocolate as a gift, December 2013 What we think Issues and Insights Faced with health concerns, chocolate can look to small formats and play off its image as a source of energy The facts The implications Innovation in tablets has hit chocolate assortments The facts The implications Hot drinks occasion and baking offer growth potential The facts The implications Browse Full Report With TOC: http://www.marketresearchreports.biz/analysis/196225 Trend Application Trend: Extend My Brand Trend: Make it Mine Mintel Futures Trend: Brand Intervention Market Drivers Key points Expected growth in consumer spending could fuel trading up Figure 8: Consumer expenditure, at current and constant 2013 prices, 2008-18 Government’s Responsibility Deal invites industry to cut calories Removing confectionery from checkouts recommended to curb impulse purchase Chocolate manufacturers plan for sustainable future supply Demographic changes pose opportunities and threats Under-35s are core users of chocolate Figure 9: Trends in the age structure of the UK population, 2008-13 and 2013-18 Rise in older cohorts will potentially dampen growth The E demographic is expected to see rapid growth Strengths and Weaknesses Strengths Weaknesses Who’s Innovating? Key points Tablets surpass seasonal launches in category share Figure 10: Share of new product launches within the UK chocolate confectionery market, by product category, 2010-13 Brands come out to play Plain flavour loses share in new launches Figure 11: Share of new product launches within the UK chocolate confectionery market, by flavour (incl. blend), 2010-13 For More Latest Reports Under the Same Category: http://www.marketresearchreports.biz/category/135 Market Size, Segmentation and Forecast Key points Market size and forecast Figure 14: UK value and volume retail sales of chocolate, 2008-18 Figure 15: Value sales and forecast in the UK chocolate confectionery market, 2008-18 Chocolate market sees sustained value growth through recession Market Share Key points Own-brand loses share despite pressures on budgets Figure 20: Leading brands’ sales and shares in the UK chocolate confectionery market, by value and volume, 2012/13 and 2013/14 Mondelēz powers up its CDM portfolio with stunning results Mars’ portfolio sees mixed results as Galaxy takes a knock but Maltesers powers ahea About Us Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries. Contact M/s Sheela 90 Sate Street, Suite 700 Albany, NY 12207 Tel: +1-518-618-1030 USA – Canada Toll Free: +1-866-997-4948 Email: sales@marketresearchreports.biz Site: http://www.marketresearchreports.biz/